Al Enayah Al Kamla is a UAE-based cosmetics manufacturing company located in Sharjah, specializing in the creation and production of personal care products. This project was developed entirely from the ground up, covering brand strategy, identity creation, packaging development, product architecture, and digital presence.
The journey began with designing the main factory logo crafted to be readable in both Arabic and English and inspired by traditional geometric motifs followed by building two sub-brands, Auraray and Beauty & Vitamins, each with its own visual direction and product line.
The brand’s ecosystem expanded into more than 25 product types and over 350 fragrances across haircare, bodycare, footcare, and kids’ products, making it one of the largest and most comprehensive branding projects executed from A to Z.
Before the development process began, Al Enayah Al Kamla faced several challenges common to emerging manufacturing brands in the UAE.
The factory lacked a complete and unified brand identity system starting from the main logo, sub-brands, packaging direction, product segmentation, color systems, and visual consistency. With over 250 fragrances and multiple product categories, maintaining a structured and recognizable branding approach was particularly complex.
Additionally, the brand needed a clear digital presence, effective social media strategy, and strong content foundation to compete in the crowded cosmetics market and communicate the quality of UAE made products.
To build the brand from the ground up, I developed a full visual and strategic system for Al Enayah Al Kamla—starting with the bilingual factory logo and extending into the creation of the two sub-brands: Auraray and Beauty & Vitamins.
I designed packaging for more than 25 product types across all categories, establishing a cohesive architecture capable of supporting over 350 fragrance variations. This included bottle selection, label systems, color coding, print ready files, and 3D product prototypes.
On the digital side, I created and managed the brand’s social media presence on Meta, handling content direction, ads strategy, and visual consistency across platforms. Additionally, a full library of factory videos, educational content, and advertising materials was produced to strengthen the brand’s storytelling and consumer engagement.
The result is a complete, scalable, and fully structured brand ecosystem—built from zero into a recognizable, market-ready identity.
The logo for Al Enayah Al Kamla was designed to function in both Arabic and English, while maintaining a unified structure inspired by traditional Middle Eastern patterns. The aim was to create a mark that communicates trust, manufacturing quality, and heritage all while remaining modern enough to represent a cosmetics factory in a competitive UAE market
BioActive’s palette blends Soft Silver, Urban Gray, Golden Wheat, and Deep Earth, creating a clean, modern balance of softness and depth.
These tones work together to form a cohesive and approachable visual identity
All packaging was developed from scratch including selecting bottle molds, designing labels, choosing color systems, and preparing print-ready files.
The packaging system was built to handle a high number of fragrances while keeping the brand consistent and easy to recognize.
Each product family follows a unified design language inspired by the brand identity
I created and managed the brand’s presence across Meta platforms.
My responsibilities included:
